SNDT WOMEN'S UNIVERSITY
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Vithaldas Vidyavihar, Juhu Tara Road,
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Digital Marketing Influence Research in Consumer Behavior : A Systematic Literature Review Using TCCM and Future Research Agenda (Record no. 132405)
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| fixed length control field | 02500nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sindhuja Pappu |
| 245 ## - TITLE STATEMENT | |
| Title | Digital Marketing Influence Research in Consumer Behavior : A Systematic Literature Review Using TCCM and Future Research Agenda |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PP9-28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The study aimed to explore how digital marketing influences consumer behavior through a systematic literature review using the theory context characteristics methods (TCCM) framework. The purpose was to identify key factors, gaps, and trends in the literature while offering suggestions for future research.<br/><br/>Design/Methodology/Approach : The PRISMA model was used to identify, screen, make eligible, and include suitable documents for the study. A total of 112 papers were identified for this systematic literature review, which was performed using the TCCM framework.<br/><br/>Findings : The most widely used theories were the technology acceptance model, attribution theory, cognitive development theory, theory of planned behavior, and theory of reasoned action. Various frequent contexts were found to be branding, e-WOM, repurchase intention, etc. The characteristics were websites, social media, search engines, digital platforms, etc. The various methods were SEM, DEMATEL, online reviews, etc.<br/><br/>Research Implications : The study offered a holistic overview of the literature on consumer behavior influenced by digital marketing and tracing the evolution of digital marketing research in this domain. The study was able to provide future research directions in the domain.<br/><br/>Practical Implications : The study highlighted how important it is for digital marketing components, more precisely, attributes, to impact consumer perceptions of products and businesses positively. To prevent impulsive purchases, practitioners should ensure that all the information they use in their marketing, advertising, and promotional strategies is provided.<br/><br/>Originality/Value : This is one of the foremost studies that explored theories, contexts, characteristics, and methods related to digital marketing’s influence on consumer behavior using the TCCM method, which is very useful for the digital marketing industry.<br/><br/> |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="consumer behavior">consumer behavior</a> |
| -- | <a href="SLR">SLR</a> |
| -- | <a href="TCCM">TCCM</a> |
| -- | <a href="PRISMA">PRISMA</a> |
| -- | <a href="digital marketing">digital marketing</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. V. Devi Prasad Kotni |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 113118 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/08/2025 | JP803.1 | 06/08/2025 | 06/08/2025 | Journal Article |