SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Impact of Website Design and Product Image Quality on Efficient Online Shopping Experiences (Record no. 132406)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02389nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250806b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rashmi Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Website Design and Product Image Quality on Efficient Online Shopping Experiences |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PP29-47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The present study aimed to examine the role of website design, product pictures, and their qualities in facilitating the online shopping experience for consumers. The world economy has moved its paradigm from a manufacturing to a service-driven economy, where international market dynamics, changing consumer expectations, and technological advancements have led to cut-throat competition and complexities, especially in the online shopping domain. The current study, therefore, aimed to evaluate the effect of website design quality and high-quality product images on consumers’ trust, e-satisfaction, and online shoppers’ pleasure.<br/><br/>Design/Methodology/Approach : A structured questionnaire was administered using quota sampling to collect primary data from 220 customers from Delhi and Gurugram. Customers frequently use e-commerce websites (Flipkart, Amazon, Meesho, and Myntra) to shop online. In India, a pilot study was first performed to ensure the questionnaire’s reliability.<br/><br/>Findings : We found that product image quality and website design quality significantly improved e-satisfaction, which in turn affected user shopping loyalty. The findings suggested that the quality of product images alone had a significant impact on e-satisfaction, highlighting the importance of visual appeal in stimulating positive consumer responses.<br/><br/>Practical Implications : Using the study’s findings and the impact of different variables on customer trust and e-satisfaction, marketers were able to develop strategies that emphasized multicultural marketplaces.<br/><br/>Originality/Value : Unlike prior research, the current study established the foundation for understanding changing customer preferences regarding visual appeals and their dimensions in affecting customer loyalty toward websites.<br/><br/> |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="website design">website design</a> |
| -- | <a href=" product picture quality"> product picture quality</a> |
| -- | <a href="online shopping">online shopping</a> |
| -- | <a href="consumer trust">consumer trust</a> |
| -- | <a href="e-satisfaction">e-satisfaction</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sachin Datt |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 113118 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/08/2025 | JP803.2 | 06/08/2025 | 06/08/2025 | Journal Article |