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Post-Encounter Tourism Experience in Saudi Arabia : Sentiment Analysis of Online Reviews Authors (Record no. 132407)
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| fixed length control field | 02204nam a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250806b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tasneem Alsaat |
| 245 ## - TITLE STATEMENT | |
| Title | Post-Encounter Tourism Experience in Saudi Arabia : Sentiment Analysis of Online Reviews Authors |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | PP48-63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The purpose of this research was to identify the key themes present in the consumer online reviews for carefully selected sites in Riyadh, Saudi Arabia, to highlight the key aspects that tourists and visitors experience and express at the post-encounter stage of their tourism experience, and the factors they relied on when they evaluated their experience.<br/><br/>Design/Methodology/Approach : This research applied the approach of sentiment analysis to online review text extracted from Google Maps for the top tourism sites in Riyadh, Saudi Arabia. In this study, the top 1,000 high-rated and low-rated reviews for each tourism site were extracted and analyzed descriptively by using the NVIVO software.<br/><br/>Findings : The results revealed five themes present in both high and low-rated reviews, namely consumer experience, service elements, location, consumer characteristics, and future intentions.<br/><br/>Managerial Implications : Managers would be able to develop effective strategies to leverage the positive impacts of online reviews, the business outcomes, and to help tourism site managers in allocating resources to improve ratings and tourists’ comments.<br/><br/>Originality/Value : As consumers increasingly rely on online resources to formulate their purchase decisions, researchers and marketers need to understand the consumer experience expressed through consumer-generated content (online reviews). Given the growing attention towards tourism in Saudi Arabia, the issuance of tourism visas, and the race to accomplish the agenda of the Saudi Vision 2030, it becomes highly important to carefully assess the consumer experiences in this domain.<br/><br/> |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href=" sentiment analysis"> sentiment analysis</a> |
| -- | <a href="online review">online review</a> |
| -- | <a href=" Riyadh"> Riyadh</a> |
| -- | <a href="consumer experience">consumer experience</a> |
| -- | <a href=" consumer-generated content"> consumer-generated content</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 113118 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/08/2025 | JP803.3 | 06/08/2025 | 06/08/2025 | Journal Article |