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Unlocking Solo Female Travelers’ CUI of M-Travel Apps with the Moderating Lens of Their Age and Travel Frequency (Record no. 132792)

MARC details
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fixed length control field 02613nam a2200145 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Richa Chaudhary
245 ## - TITLE STATEMENT
Title Unlocking Solo Female Travelers’ CUI of M-Travel Apps with the Moderating Lens of Their Age and Travel Frequency
300 ## - PHYSICAL DESCRIPTION
Extent pp49-68
520 ## - SUMMARY, ETC.
Summary, etc. biblio.abstract Purpose : Scholarly publications called for a more in-depth investigation of Asian solo female travel experiences, especially from developing countries like India, where male-dominated ideologies and other safety issues heavily influence women’s behaviors and choices. This study developed and tested a theory-driven model that empirically examined the factors influencing solo female travelers’ continued intention to use mobile travel apps.<br/><br/>Methodology : The authors collected data from 276 solo female travelers to validate the hypothesis using the partial least squares structural equation modeling (PLS-SEM). Among the factors analyzed, hedonic value (HV) emerged as the most influential in shaping continued usage intentions (CUI)—surpassing UV—highlighting that enjoyment, excitement, and experiential benefits played a central role in solo female travelers’ decisions to keep using mobile travel apps. Additionally, innovativeness, perceived risk, performance expectancy (PE), effort expectancy (EE), and subjective norms significantly influenced HV and UV.<br/><br/>Findings : The study found that age and frequency of travel did not significantly moderate the relationships between the key predictors and CUI. The result suggested that regardless of age or travel frequency, solo female travelers shared similar expectations and motivations regarding mobile travel app usage.<br/><br/>Implications : This research made a meaningful theoretical contribution by offering more profound insights into the travel behavior of solo female travelers, thereby supporting the development and refinement of relevant behavioral theories. Practically, the findings provide actionable guidance for online travel agencies (OTAs), hotel providers, and hospitality tech vendors to design more targeted marketing and engagement strategies that enhance app usage among this growing traveler segment.<br/><br/>Originality : This paper was written in its purest form, with the idea of research developed and operationalized by the authors.
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Subject <a href="solo female travelers">solo female travelers</a>
-- <a href="m-travel apps">m-travel apps</a>
-- <a href="continued usage intention">continued usage intention</a>
-- <a href="utilitarian value, hedonic value">utilitarian value, hedonic value</a>
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sunita Dwivedi
773 0# - HOST ITEM ENTRY
Host Biblionumber 80314
Host Itemnumber 113840
Place, publisher, and date of publication India Associated Management Consultants
Title Indian Journal of Marketing
International Standard Serial Number 0973 8703
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     SNDT Juhu SNDT Juhu 12/09/2025   jp926.3 12/09/2025 12/09/2025 Journal Article