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Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework (Record no. 132793)
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| fixed length control field | 02491nam a2200145 4500 |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aakansha Dahiya |
| 245 ## - TITLE STATEMENT | |
| Title | Factors Influencing Green Product Purchase Intention : A Structural Equation Modeling Approach Utilizing PEST Framework |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pp69-80 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This study focused on the determinants of green purchasing behavior, specifically focusing on India’s rapid economic growth and the ensuing unsustainable consumption patterns.<br/><br/>Design/Methodology/Approach : The research employed a structural equations modeling approach within the political, economic, social, and technological (PEST) framework. Data was collected from 446 respondents through online and offline surveys utilizing simple random sampling. The analysis was conducted using SmartPLS software.<br/><br/>Findings : The study highlighted the necessity for India, as a fast-growing economy, to shift toward sustainable consumption. The finding revealed that PEST factors significantly influenced green purchase intentions among Indian consumers. It explored how political factors (PTFs), including government regulations and incentives, emerged as pivotal drivers, while social comparison theory mediated the effect of social norms on green buying behavior. Economic factors, such as income levels, price sensitivity, and financial incentives, further shaped purchasing decisions; technological advancements, including eco-friendly product innovation and sustainability-focused digital platforms, enhanced consumer engagement.<br/><br/>Practical Implications : The findings suggested that PEST factors significantly influenced green product purchase intention among Indian consumers. This underscored the importance of government policies, economic incentives, social influence, and technological support in driving sustainable consumption.<br/><br/>Originality/Value : This study enhanced the understanding of the drivers behind green product adoption, offering valuable insights for policymakers, businesses, and marketers. It supported promoting sustainable consumer behavior and achieving sustainable development goals, emphasizing the role of comprehensive strategies encompassing PEST dimensions. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="green product">green product</a> |
| -- | <a href=" sustainability"> sustainability</a> |
| -- | <a href=" government policy"> government policy</a> |
| -- | <a href="consumer intention">consumer intention</a> |
| -- | <a href="pest framework.">pest framework.</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Poonam Bhatt |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 113840 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 12/09/2025 | jp926.4 | 12/09/2025 | 12/09/2025 | Journal Article |