SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Marketing communications industry (Record no. 37870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-7829-868-9 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800954 Jai/Ahl |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Gautam Raj & Ahluwalia, Raunica |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 22nd ed |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications industry |
| Remainder of title | entrepreneurial case studies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Response Books, New Delhi |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 189 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 04/02/2011 | 295.00 | 658.800954 Jai/Ahl | 063554 | 07/07/2025 | 295.00 | 19/03/2024 | Book |