SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Sales promotion and advertising management : new trends and practices (Record no. 39329)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00369nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-88730-55-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 Sai |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Saini, P. D. |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion and advertising management : new trends and practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Shree niwas publications, Jaipur |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii,426 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Commerce and Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 29/04/2009 | 1150.00 | 658.82 Sai | 061510 | 07/07/2025 | 1150.00 | 19/03/2024 | Book |