SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

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Santacruz (West) Mumbai - 400049

Advertising planning and implementation (Record no. 40596)

MARC details
000 -LEADER
fixed length control field 00315nam a2200121Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-203-2973-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 Sha/Sin
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sharma, Sangeeta
245 ## - TITLE STATEMENT
Title Advertising planning and implementation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. PHI Learning Private Limited, New Delhi
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii,478
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        SNDT Juhu SNDT Juhu 29/03/2011 325.00   659.1 Sha/Sin 063724 07/07/2025 325.00 19/03/2024 Book