SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
The big book of marketing (Record no. 40845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-106764-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Ben |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bennett, Anthony G. (ed.) |
| 245 ## - TITLE STATEMENT | |
| Title | The big book of marketing |
| Remainder of title | lessons and best practices from world's greatest companies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Tat McGraw-Hill, New Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,464 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 30/07/2013 | 658.8 Ben | 066713 | 07/07/2025 | 19/03/2024 | Book |