SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Integrated advertising,promotion,and marketing communications (Record no. 42149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-203-3305-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.11 Clo/Baa |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kenneth E Clow and Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising,promotion,and marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Prentice Hall of IndiaPrivate Limited, New Delhi |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,515p |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 07/01/2009 | 395.00 | 659.11 Clo/Baa | 060720 | 07/07/2025 | 395.00 | 19/03/2024 | Book |