SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Marketing communication : an integrated approach (Record no. 42481)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7554-288-8 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Smi/Tay |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P R & Taylor, Jonathan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communication : an integrated approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kong page India private limited, New Delhi |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,696 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 12/06/2009 | 395.00 | 658.8 Smi/Tay | 062075 | 07/07/2025 | 395.00 | 19/03/2024 | Book |