SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Media planning and buying (Record no. 42797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-014760-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 Men |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Menon, Arpita |
| 245 ## - TITLE STATEMENT | |
| Title | Media planning and buying |
| Remainder of title | principles and practice in the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Tata McGraw Hill, New Delhi |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 345 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 04/03/2010 | 495.00 | 659.132 Men | 062840 | 07/07/2025 | 495.00 | 19/03/2024 | Book |