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If you're so brilliant...: how come your brand isn't working hard enough? (Record no. 43852)

MARC details
000 -LEADER
fixed length control field 00402nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7494-3728-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 Che
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter
245 ## - TITLE STATEMENT
Title If you're so brilliant...: how come your brand isn't working hard enough?
Remainder of title the essential guide to brand management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page Ltd, USA
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent xii,178
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Commerce and Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        SNDT Juhu SNDT Juhu 31/05/2007   658.827 Che 057781 07/07/2025 19/03/2024 Book