SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Basic marketing : a global-managerial approach (Record no. 44657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-062018-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 Per/Mcc |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D & McCarthy, E Jerome |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing : a global-managerial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Tata McGraw-Hill publ., New Delhi |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,844 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 31/07/2008 | 658.8 Per/Mcc | 059181 | 07/07/2025 | 19/03/2024 | Book |