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Beyond branding : how the new values of transparency and integrity are changing the world of brands (Record no. 46015)

MARC details
000 -LEADER
fixed length control field 00390nam a2200133Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7494-4212-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 Ind
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ind, Nicholas (ed)
245 ## - TITLE STATEMENT
Title Beyond branding : how the new values of transparency and integrity are changing the world of brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kogan Page, London
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xvii,236
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Commerce and Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        SNDT Juhu SNDT Juhu 20/01/2006   658.827 Ind 057682 07/07/2025 19/03/2024 Book