SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Strategic brand management : creating and sustaining brand equity long term (Record no. 46478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7554-109-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 Kap |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : creating and sustaining brand equity long term |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kogan Page, New Delhi |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443p |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Commerce and Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 16/11/2007 | 658.827 Kap | 060386 | 07/07/2025 | 19/03/2024 | Book |