SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Brand failures : the truth about the 100 biggest branding mistakes of all time (Record no. 47855)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00346nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-7494-6299-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 Hai |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 245 ## - TITLE STATEMENT | |
| Title | Brand failures : the truth about the 100 biggest branding mistakes of all time |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kogan Page, London |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,242 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 09/07/2013 | 658.827 Hai | 067507 | 07/07/2025 | 19/03/2024 | Book |