SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
Strategic advertising management (Record no. 48504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00348nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-960558-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 Per/Ros |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry & Rosenbaum-Elliott, Richard |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford University press, Oxford |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,389 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 01/01/2011 | 659.1 Per/Ros | 069855 | 07/07/2025 | 19/03/2024 | Book |