SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Principles of marketing (Record no. 52997)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00349nam a2200169Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Phillip; Armstrong, Gary |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pearson |
| Name of publisher, distributor, etc. | Noida |
| Date of publication, distribution, etc. | 2016 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 20% |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,732 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | TB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 30/01/2018 | Educational Books & Periodicals | 829.00 | 8820/25.01.2018 | 658.8/Kot/Arm | 080741 | 07/07/2025 | 19/03/2024 | Book |