SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Marketing management (Record no. 53042)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a2200181Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip; Keller, Kevin L |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pearson |
| Name of publisher, distributor, etc. | Noida |
| Date of publication, distribution, etc. | 2016 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 20% |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,756 |
| Accompanying material | Acc. No. 80728 is supplementary copy with this book |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | TB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | with supplementary copy 658.8/Kot/Kel/080728 |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 30/01/2018 | Educational Books & Periodicals | 999.00 | 8821/25.01.2018 | 1 | 2 | 658.8/Kot/Kel | 080727 | 07/07/2025 | 15/04/2025 | 19/03/2024 | Book |