SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Contemporary advertising (Record no. 54926)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00377nam a2200169Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William F Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Irwin McGraw-Hill, |
| Name of publisher, distributor, etc. | Boston |
| Date of publication, distribution, etc. | c1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii,569p |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | NTB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Home Science - Extension Education |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 07/06/2018 | 1299.00 | 659.1 Are | 081799 | 07/07/2025 | 19/03/2024 | Book |