SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Strategic marketing communications : new ways to build and integrate communications (Record no. 56960)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a2200157Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P R; Berry, Chris & Pulford, Alan |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing communications : new ways to build and integrate communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kogan Page |
| Name of publisher, distributor, etc. | London |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,300 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | NTB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Commerce and Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 06/06/2018 | 1442.38 | 658.8 Smi | 081676 | 07/07/2025 | 19/03/2024 | Book |