SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Integrated marketing communications (Record no. 57623)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200157Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford university press |
| Name of publisher, distributor, etc. | New Delhi |
| Date of publication, distribution, etc. | 2016 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | #REF! |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,489 |
| Accompanying material | online access code |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | TB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 05/12/2020 | Bombay books | 660.00 | 611/10.2.2020 | 658.802/Dut | 085210 | 07/07/2025 | 19/03/2024 | Book | |||||
| SNDT Juhu | SNDT Juhu | 05/12/2020 | Bombay books | 660.00 | 611/10.2.2020 | 658.802/Dut | 085211 | 07/07/2025 | 19/03/2024 | Book |