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War in board the room : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it. (Record no. 57924)

MARC details
000 -LEADER
fixed length control field 00574nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250923b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780061669194
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al ; Ries, Laura
245 ## - TITLE STATEMENT
Title War in board the room : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harpercollins pub.
Name of publisher, distributor, etc New York
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent xxx,272
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name PG
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Management Studies
-- Business
-- Psychological aspect
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
999 ## -
-- 57924
-- 57924
Holdings
Withdrawn status Lost status Not for loan Koha collection Location (home branch) Sublocation or collection (holding branch) Date acquired Source of acquisition Piece designation (barcode) Nonpublic note (lost item payment) Koha item type
      NTB SNDT Juhu SNDT Juhu 15/01/2021 Anshuka Tushar  085620 Complimentary Book