SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Strategic brand management 5th ed. (Record no. 69204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241116b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353946135 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane ; Swaminathan, Vanitha ; Parameswaran, Ambi MG ; Jacob, Isaac C |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Pearson |
| Name of publisher, distributor, etc | Noida |
| Date of publication, distribution, etc | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,642 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | UG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | brand |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | brand |
| -- | Commerce and Management |
| -- | Management Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 69204 |
| -- | 69204 |
| Withdrawn status | Lost status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Piece designation (barcode) | Nonpublic note (lost item payment) | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NTB | SNDT Juhu | SNDT Juhu | 18/03/2022 | Vakratund book house | 950.00 | 086625 | Juhu/UF/PVP/Admin Service/DAS/UG | Book | 202/24.02.2022 |