SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Principles of direct and database marketing : a digital orientation 4th ed (Record no. 73476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a2200157Ia 4500 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.872 Tap |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tapp, Alan |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of direct and database marketing : a digital orientation 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pearson |
| Name of publisher, distributor, etc. | Delhi |
| Date of publication, distribution, etc. | c2012 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 20 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,517 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | NTB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 18/02/2015 | Wisdom Book Distributors | 775.00 | 192 | 658.872 Tap | 073529 | 07/07/2025 | 775.00 | Book |