SNDT WOMEN'S UNIVERSITY
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Advertising media planning : a brand management approach.-4th ed. (Record no. 77463)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111/Kel |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry; Jugenheimer, Donald; Sheehan, Kim |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning : a brand management approach.-4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015 |
| 365 ## - TRADE PRICE | |
| Price note | P 39.99 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers's discount category | 20 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,351 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Title point value | NTB |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 546 ## - LANGUAGE NOTE | |
| Language note | E |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 02/02/2016 | Books World | 3913.00 | 721/18.02.2016 | 659.111/Kel | 076218 | 07/07/2025 | 3913.00 | 04/04/2024 | Book |