SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Integrated retail marketing communication (Record no. 78897)

MARC details
000 -LEADER
fixed length control field 00336nam a2200157Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87/Sud
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sudhakar, G P
245 ## - TITLE STATEMENT
Title Integrated retail marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2013
366 ## - TRADE AVAILABILITY INFORMATION
Publishers's discount category 20
300 ## - PHYSICAL DESCRIPTION
Extent xvii,145
526 ## - STUDY PROGRAM INFORMATION NOTE
Title point value NTB
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name PG
546 ## - LANGUAGE NOTE
Language note E
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        SNDT Juhu SNDT Juhu 31/12/2015 Books World 175.00 564/07.01.2016   658.87/Sud 076108 07/07/2025 175.00 04/04/2024 Book