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Advertising as communication

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Publication details: Methuen, London 1982Description: xiv,230DDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	659.1 Dye (Browse shelf(Opens below))	Available	021503

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Previous	659.1/Dah Advertising for dummies	659.1 Dun Adverssiting and IMC	659.1 Dye Advertising as communication	659.1 Dye Advertising as communication	659.1 Ful Advertising, competition and consumer behaviour public policy and the market	659.1 Gho The Making of advertising	659.1 Hal Planning for power advertising : a user's manual for students and practitioners	Next

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