From brand vision to brand evaluation : strategically building and sustaining brands

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Publication details: Butterworth Heinemann, Oxford 2001Description: xvii,293ISBN:

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.827 Che (Browse shelf(Opens below))	Available	050640

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Previous	658.827/Bas Branding only works on cattle : the new way to get known and drive your competitors crazy	658.827 Bra ThePhilosophy of branding : great philosophers think brands	658.827 Cha Brand management	658.827 Che From brand vision to brand evaluation : strategically building and sustaining brands	658.827 Che If you're so brilliant...: how come your brand isn't working hard enough? the essential guide to brand management	658.827 Cli/Sim Brands and branding	658.827 Cor Corporate reputation and competitiveness	Next