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Manager's guide to marketing, advertising, and publicity

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Publication details: McGraw - Hill, New York 2010Description: ixxv,239ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	659.1 Cal (Browse shelf(Opens below))	Available	064708

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Previous	659.1/Bel Advertising and promotion : an integrated marketing communications perspective 9th ed.	659.1 Bel/Bel Advertising and promotion : an integrated marketing communications perspective	659.1 Bul/Wat The advertising association handbook	659.1 Cal Manager's guide to marketing, advertising, and publicity	659.1 Cap The Future of advertising new media, new clients, new consumers in the post-television age	659.1 Cha Advertising management	659.1 Chu Advertising, sales and promotion management	Next

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