SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
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The New strategic brand management : advanced insights and strategic thinking
Publication details: Kogan Page, London 2012Edition: 5th edDescription: xviii, 492ISBN:- 9780749465155
- 658.8343 Kap
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Book | SNDT Juhu | 658.8343 Kap (Browse shelf(Opens below)) | Available | 066741 |
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| 658.8342 Wer Building brands & believers how to connect with consumers using archetypes | 658.8342 Zal/Zal Marketing metaphoria what deep metaphors reveal about the minds of consumers | 658.8343 Haw Consumer behavior building,marketing strategy | 658.8343 Kap The New strategic brand management : advanced insights and strategic thinking | 658.8348 Bar Marketing To Women A Global Perspective | 658.8348 Gok/Nag Women,s consumer rights and their awareness : text and case study | 658.835 Lam Handbook of global marketing |
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