Promotion and integrated marketing communications

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Publication details: South-western, Australia 2002Description: xxxix, 582ISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	659.1 Sem (Browse shelf(Opens below))	Available	063451

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Previous	659.1 Ros/Per Advertising and promotion management	659.1 San Advertising : theory and practice	659.1 San/Fry Advertising theory and practice	659.1 Sem Promotion and integrated marketing communications	659.1 Sha Essentials of advertising	659.1 Sha/Kum Advertising : planning, implementation & control	659.1 Sha/Kum Advertising : planning, implementation & control	Next

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