24 Brand mantras : finding a place in the minds and hearts of consumers

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Publication details: Response pbh, New Delhi 2001Description: 111pISBN:

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.827 Kap (Browse shelf(Opens below))	Available	059162

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Previous	658.827 Kap Brand seg'meant'ation : seven strategies for effective segmentation	658.827 Kap 27 brand practices twenty seven action packed strategies for building winning brands	658.827 Kap 27 brand practices twenty seven action packed strategies for building winning brands	658.827 Kap 24 Brand mantras : finding a place in the minds and hearts of consumers	658.827 Kap Strategic brand management : creating and sustaining brand equity long term	658.827 Kap Strategic brand management : creating and sustaining brand equity long term	658.827/Kel Strategic brand management 5th ed.	Next

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