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Eating the big fish : how challenger brands can compete against brand leaders

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Publication details: John Wiley New York c1999Description: xvii,286pSubject(s):

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Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	658.827 Mor (Browse shelf(Opens below))	Available	081682

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Previous	658.827 Moo Brand management: the indian context	658.827 Moo Brand Management The Indian context	658.827 Moo Brand management : the Indian context	658.827 Mor Eating the big fish : how challenger brands can compete against brand leaders	658.827/Mot A unique new framework for industry : storm the norm : untold stories of 20 brands that did it best	658.827 Pat Branding concepts and process	658.827 Pat Branding concepts and process	Next

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