APA
Rapp S. &. C. T., . (1987). Maximarketing : the new direction in advertising,promotion, and marketing strategy. McGraw - Hill, New York: .
Chicago
Rapp Stan & Collins Tom, . 1987. Maximarketing : the new direction in advertising,promotion, and marketing strategy. McGraw - Hill, New York: .
Harvard
Rapp S. &. C. T., . (1987). Maximarketing : the new direction in advertising,promotion, and marketing strategy. McGraw - Hill, New York: .
MLA
Rapp Stan & Collins Tom, . Maximarketing : the new direction in advertising,promotion, and marketing strategy. McGraw - Hill, New York: . 1987.