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Press advertising ( a study of selected advertisments)

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Publication details: Himalaya Publishing House, Mumbai 1987Description: xii,256DDC classification:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	SNDT Juhu	659.1 Mat (Browse shelf(Opens below))	Available	026358

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Previous	659.1/Kum/Kri Advertising brands and consumer behaviour : the Indian context	659.1 Lei Social communication in advertising	659.1 Mal Advertising - how to write the kind that works	659.1 Mat Press advertising ( a study of selected advertisments)	659.1 Mat Advertising and consumer reaction in India ( a case study)	659.1 Moh Advertising management concepts and cases	659.1/Nar Advertising selling and promotion	Next

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