Guiltinan, Joseph P. & Paul, Gordon W. <br/><br/>
Marketing management  strategies and programs 

 - 2nd ed. 
 - McGraw - Hill, Singapore  1985 
 - xvi,444 
<br/><br/><label>ISBN: </label>0070489246 
<br/><br/><label>Dewey Class. No.: </label>658.8 Gui/Pau