TY  - BOOK
AU  - Sheth, Jagdish ; Sisodia, Rajendra
TI  - The rule of three : surviving and thriving in competitive markets
SN  - 074320560x
PY  - 2002///
CY  - New York
PB  - Thr free press
KW  - Comm. & Mgt
KW  - management
KW  - digital technology
KW  - strategies
KW  - market
N1  - PG
ER  -