TY  - BOOK
AU  - McKean, John
TI  - Information masters : secrets of the customer race
SN  - 0471988014
PY  - 1999///
CY  - England
PB  - John Wiley & Sons Ltd.
KW  - Comm. & Mgt
KW  - Management
KW  - Information
KW  - Marketing
KW  - Business
N1  - PG
ER  -