Jyakshi SHarma <br/><br/>
Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention 

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<br/><br/><label>Subjects--Facted Index Terms: </label><br/>electronic world of mouth(eWOM) <br/>social nwtworing sites (SNSs)<br/>brand awareness <br/>Brand image <br/>purchase intention