TY  - BOOK
AU  - Jyakshi SHarma
TI  - Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention
KW  - electronic world of mouth(eWOM)
KW  - social nwtworing sites (SNSs)
KW  - brand awareness
KW  - Brand image
KW  - purchase intention
ER  -