Bell, Geraldine ; Taheri, Babak <br/><br/>
Marketing communications : an advertising, promotion and branding perspective 

 - Oxford  Goodfellow publishers ltd  2017 
 - xii,224  pbk 
<br/><br/>
<br/><br/><label>ISBN: </label>9781910158951 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Admin Service
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing<br/>communications<br/>advertising<br/>promotion