TY  - BOOK
AU  - Bell, Geraldine ; Taheri, Babak
TI  - Marketing communications : an advertising, promotion and branding perspective
SN  - 9781910158951
PY  - 2017///
CY  - Oxford
PB  - Goodfellow publishers ltd
KW  - Admin Service
KW  - Marketing
KW  - communications
KW  - advertising
KW  - promotion
N1  - UG
ER  -