TY  - BOOK
AU  - Okonkwo, uche
TI  - Luxury fashion branding : branding, tactics, techniques 
SN  - 9780230521674
PY  - 2007///
CY  - New York 
PB  - Palgrave Macmillan
KW  - Apparel Manufacture
KW  - Fashion branding
N1  - UG
ER  -