Kumar, S Ramesh ; Krishnamurthy, Anup <br/><br/>
Advertising brands and consumer behaviour : the Indian context 

 - Uttar Pradesh  Pearson  2024 
 - xvi,262  pbk 
<br/><br/>
<br/><br/><label>ISBN: </label>9788119896240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Admin Service