Sonica Rautela <br/><br/>
Costomer participation and NPD process effectivenesss the perspective of marketers  

 - PP25-44 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>New product development (NPD) <br/>marketers perspective <br/>Customer participation <br/>Financial performance <br/>Marketing perfotmance <br/>Operational performation