TY  - BOOK
AU  - Sonica Rautela
AU  - Tarun kumar singhal 
TI  - Costomer participation and NPD process effectivenesss the perspective of marketers 
KW  - New product development (NPD)
KW  - marketers perspective
KW  - Customer participation
KW  - Financial performance
KW  - Marketing perfotmance
KW  - Operational performation
ER  -