Joghee Shanmugan <br/><br/>
Consumer Decision- Making Study Regarding the SUV Market in the Indian Context  

 - p8-25 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Decision-making<br/>Behavioral intentin<br/>sports utility vehicle (SUV) Car<br/>Indian consumers<br/>partial least square structural equation modeling (PLS_SEM)