TY  - BOOK
AU  - Joghee Shanmugan
TI  - Consumer Decision- Making Study Regarding the SUV Market in the Indian Context 
KW  - Decision-making
KW  - Behavioral intentin
KW  - sports utility vehicle (SUV) Car
KW  - Indian consumers
KW  - partial least square structural equation modeling (PLS_SEM)
ER  -